- A rich and powerful clothing designer is living in a world of sex, revenge and scandal.
- Wealth, sex, power, and palm trees... mixed with 24/7 sunshine and a carefree attitude. This is Beverly Hills when she was young. A land of beautiful homes and glamorous people, before reality stars and TMZ were ever heard of. Recently widowed socialite Billy Ikehorn - rich, soulful, and beautiful - is beginning a new chapter in her life. Armed with big dreams and a clear vision for her future, she sets about building an empire like nothing Southern California has ever seen. Welcome to Scruples. It's more than just a fashion emporium; it's an entrée to beautiful people, gorgeous models, famous photographers, up-and-coming designers, and the glamorous world of Hollywood. It's also the center of a powerful and compelling romantic drama that will sweep up Billy and her young protégés, Valentine O'Neill (Karine Vanasse - Pan Am) and Spider Elliot, into a perfect storm of revenge, sex, scandal - even murder - on an international stage. Based on Judith Krantz's best-selling novel comes a deliciously soapy new drama. Executive produced by Oscar winner, Natalie Portman and Annette Savitch of Handsome Charlie Films. They produce alongside Krantz's son, Tony. The show is written and executive produced by Bob Brush (The Wonder Years) and Mel Harris (thirtysomething). The pilot will be directed by Michael Sucsy, whose credits include the hit film "The Vow" and HBO's Emmy Award-winning "Grey Gardens".
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