- Behati Prinsloo: People think it's easy what we do, you know, just stand there and look pretty. But it's a whole mindset. I'm not just selling a product, I'm selling a fantasy. So many times people confuse the fantasy with reality. They think that they know you, that, you know, the girl in the magazine and on TV is really me. They don't understand it's just a persona that I take on, and that can be really scary sometimes.