ZEE5 Global, a streaming platform which focuses on South Asian content, has grown 35% year-on-year in viewership among its target audience in the U.S., according to data released by the service.
The South Asian diaspora in the U.S. took the most to drama, with the genre accounting for 60% of the viewership on the platform during the first half of 2023. Theatrically released films “Kisi Ka Bhai Kisi Ki Jaan,” starring Salman Khan, “Uunchai,” headlined by Amitabh Bachchan and “Salaam Venky,” featuring Aamir Khan and ZEE5 originals “Sirf Ek Bandaa Kaafi Hai,” starring Manoj Bajpayee, “Tarla,” with Huma Qureshi, “Ayali,” “Taj: Divided by Blood” and “Vyavastha” were heavy hitters for the service.
Comedy grew 92% year-on-year and accounted for 22% of total viewership, with successes including “Kanjoos Makhichoos,” “United Kachche,” “Mrs. Undercover,” “Chhatriwali,” and “Raksha Bandhan.”
Thrillers recorded a 58% increase in viewership with ZEE5 Global originals “Lost,” “Blurr,” “Oru Kodai Murder Mystery,” “Shabash Feluda,...
The South Asian diaspora in the U.S. took the most to drama, with the genre accounting for 60% of the viewership on the platform during the first half of 2023. Theatrically released films “Kisi Ka Bhai Kisi Ki Jaan,” starring Salman Khan, “Uunchai,” headlined by Amitabh Bachchan and “Salaam Venky,” featuring Aamir Khan and ZEE5 originals “Sirf Ek Bandaa Kaafi Hai,” starring Manoj Bajpayee, “Tarla,” with Huma Qureshi, “Ayali,” “Taj: Divided by Blood” and “Vyavastha” were heavy hitters for the service.
Comedy grew 92% year-on-year and accounted for 22% of total viewership, with successes including “Kanjoos Makhichoos,” “United Kachche,” “Mrs. Undercover,” “Chhatriwali,” and “Raksha Bandhan.”
Thrillers recorded a 58% increase in viewership with ZEE5 Global originals “Lost,” “Blurr,” “Oru Kodai Murder Mystery,” “Shabash Feluda,...
- 8/3/2023
- by Naman Ramachandran
- Variety Film + TV
ReviewSet in a small fictional village in Pudukkottai district, the series, now streaming on Zee 5, challenges the practice of marrying off underage girls as soon as they hit puberty.Body 2:
Ayali goes where Kollywood has rarely gone: the years that follow a young girl’s first period. Set in a small fictional village in Pudukkottai district, the series, now streaming on Zee 5, challenges the practice of marrying off underage girls as soon as they hit puberty. It is a moving, claustrophobic tale told through the eyes of Tamil (Abi Natchatra), who has dreams of becoming a doctor. But in her village, no girl has even made it to Class 10. An open dialogue about periods and its grave costs is a rare sight on screen. Ayali starts off by setting up a village myth, surrounding the curse of a goddess. Fearing this curse, girls are married off as soon...
Ayali goes where Kollywood has rarely gone: the years that follow a young girl’s first period. Set in a small fictional village in Pudukkottai district, the series, now streaming on Zee 5, challenges the practice of marrying off underage girls as soon as they hit puberty. It is a moving, claustrophobic tale told through the eyes of Tamil (Abi Natchatra), who has dreams of becoming a doctor. But in her village, no girl has even made it to Class 10. An open dialogue about periods and its grave costs is a rare sight on screen. Ayali starts off by setting up a village myth, surrounding the curse of a goddess. Fearing this curse, girls are married off as soon...
- 1/30/2023
- by BharathyS
- The News Minute
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