Nathan Fielder provides new business ideas to a yogurt shop and pizzeria. He suggests poo flavored frozen yogurt as a way to attract customers to the shop. He finds a company that creates any flavor and gets a panel to test his new poo flavor.
At the pizzeria, Nathan wants to guarantee an 8 minute delivery, or else they get a free pizza. The catch is the pizza is about an inch big. He and the delivery boy get a variety of different reactions to the tiny pizza.
Nathan attempts to land job interviews based entirely on confidence. He puts in a hidden earpiece and has a 7-year-old tell him what to say. Next, his friend speaks to him, sabotaging his interview by trying to be as offense as possible. Lastly, he puts a tortoise on the mic and says nothing during the interview.
Being the pilot episode of Nathan For You, we get thrown into Nathan's wacky world of business, as he gets to play out his ridiculous ideas. The awkwardness and persistence of Nathan makes for hilarious television. Most if not all of the people he meets are completely genuine and react as they naturally would, with or without the cameras present.