I had gotten many advertisements for this Series before finally watching it, and I had heard that it was going to be a "funny British Comedy" which I usually like. But, this first episode did not impress me.
It's far too self aware, to the point that the stakes don't even feel like stakes, and ultimately nothing even matters. There IS a such thing is being too self-aware and this episode definitely exceeds that limit. It's trying so hard to be quirky and originally, but it ultimately falls flat as there is seemingly no characters to root for as they're all rather plain and boring behind the "comedic" facade.
Overall, I had somewhat high expectations going into it, but it's just a cheap attempt at a tv show. Don't waste your time.