Kayden Boche is altogether director, writer, editor and colorist of the music video, but also co-songwriter of the soundtrack.
The entire music video was shot in under 8 hours overnight on February 4, 2010. Filming on location at "Le Paradis du Fruit" restaurant (Champs Élysées - Paris, France) was rectricted to closing hours from midnight till noon.
Filming was temporarily halted after a production assistant had a seizure during a strobe light scene. Emergency responders initially mistook the location for a nightclub and assumed the victim was intoxicated, before realizing it was a music video set and the victim suffered from epilepsy.