We chose the winning film for three reasons: We felt the film imparted an important message; It was well told, and in such a way that engages audiences not necessarily involved with or educated in the issues it addresses. And thirdly...of all the messages across all the films nominated, we felt this one to be the timeliest, because there is still opportunity to do something about it. For that reason, we'd like it to be seen by as wide an audience as possible.