Personal data is at the center of a big debate. Customers are doing everything they can to protect it, while companies, brands and retailers are hoping to capture and use it to create a personalized online experience. Stars Design Group, CEO Bret Schnitker and Chief Strategy Officer, Emily Lane, discuss how data privacy is impacting e-commerce with XGen.Ai Founder and CEO, Frank Faricy. Faricy's company, XGen.Ai uses artificial intelligence and customer behavior, not data, to create hyper-personalized e-commerce providing individually tailored shopping experiences.