When arriving to interview Dane and Cantrell (Jesse's former roommates), the producers had no idea Cantrell was the person who originally got Jesse into acting. Through the course of the interview, the director realized Cantrell put his whole background extra career into motion.
Filmmakers, Nick Weis and Emily Carroll, approached Heiman about doing the documentary in October 2012, three months before he booked the 2013 GoDaddy Superbowl commercial.
Filmmakers Nick Weis, Emily Carroll, and Edward Heavrin are all from Louisville, KY.