For the Bold: Running of the Bulls
Need a hero? It's hard to resist Bonnie Tyler's 1980s hit. The campaign chronicles the adventures of a dorky guy who chows down on his favorite tangy cheese corn chip. Instantly, Tyler's tun... Read allNeed a hero? It's hard to resist Bonnie Tyler's 1980s hit. The campaign chronicles the adventures of a dorky guy who chows down on his favorite tangy cheese corn chip. Instantly, Tyler's tune begins and, in this series of spots, our 'hero' is pictured enjoying a variety of 'heroi... Read allNeed a hero? It's hard to resist Bonnie Tyler's 1980s hit. The campaign chronicles the adventures of a dorky guy who chows down on his favorite tangy cheese corn chip. Instantly, Tyler's tune begins and, in this series of spots, our 'hero' is pictured enjoying a variety of 'heroic' pastimes. The 'for the bold' tagline underlines the sort-of heroic theme. Robert Firth ... Read all