- Fashion, sustainability, and storytelling. Alexandre Herchcovitch upcycles clothes, crafting unique looks. Celebrities and anonymous donors exchange garments for new styles, revealing interconnected life experiences.
- "Descosturando" combines fashion, sustainability, and good conversations with people full of stories to tell. Alexandre Herchcovitch employs upcycling to create exclusive looks, turning used clothes into entirely original pieces. In each episode, a celebrity and an anonymous individual donate garments with many memories and receive a new look produced by Alexandre Herchcovitch using each other's old clothes. In this mission, Alexandre relies on the help of his mother Regina and Rhody, who have always worked with him, as well as MC Soffia, a young rapper engaged in social movements and activism. With the garments in hand, Alexandre has little time to bring his new creation to life. While choosing the clothes from anonymous and famous donors to be transformed, Alexandre, Regina, Rhody, and MC Soffia uncover unique, entertaining, and emotional stories from these people, showing that everyone is interconnected by life experiences. "Unstitching" connects anonymous individuals and celebrities through fashion and primarily through memories with common points, in a plot that goes far beyond the fabric.
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By what name was Descosturando com Herchcovitch (2023) officially released in Canada in English?
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