The film received an overwhelmingly positive response from the suicide prevention sector. Several prominent organisations including Lifeline, Suicide Prevention Australia, RU OK Day, Beyond Blue, SANE Australia, Young and Well CRC and Soften The F*ck Up publicly endorsed the project on their social networks and played a key role in the film's word of mouth promotion. On the night of the first broadcast, the film became the number one trending topic on Twitter in Australia, and the number one trending video on Reddit worldwide. It generated a significant amount of discussion around the issues highlighted in the film.