To compete with fellow "restaurateur," Jimmy Pesto, and his blowout Super Bowl event, Bob is determined to create a Bob's Burgers commercial to air during the "big game." In an effort to outshine Pesto, the Belchers recruit Randy, a documentarian, to assist with the filmmaking and hire on former pro football star Sandy Frye to be the celebrity endorser.
When Bob's nemesis prepares for a huge Super Bowl Blow-Out, Bob swears he will outdo him with a Super Bowl commercial. The family is on board to shoot a family commercial about their family restaurant but Louise is not crazy about Randy doing the directing. When Teddy's NFL buddy, Sandy "Can-Can" Frye, is made a part of the commercial, Louise thinks Bob is a big fat sell-out. Gene has his own special Super Bowel plans.—LA-Lawyer