Christian Schoyen journeyed from Norway to spearhead the Leif Erikson Day in Las Vegas on October 9th, 2013 to kick off his philanthropic 8 challenge Vegas Vikings game, which reduced crime with 75% in 21 field days. Vegas Vikings, which next was started in other states and is now in its 10th year running, is game based and applies the Norse Althing philosophy to positively impact the lives of the participants called the players of the game and the high crime communities they seek to transform.
The initial Vegas Vikings game kick off achieved improvement of children's conditions, a financial $10 million positive impact, including 100% increase in property prices and $1 million worth of positive media coverage /national recognition for the key local participants of the game.