In its first year on the market, Verizon’s Go90 platform turned itself into a notable digital player by releasing a tremendous amount of original content. As part of its strategy, Go90 harnessed the undeniable star power and influence of online video community across multiple high-profile web series.
Now, with its latest hire, it will deepen its connection to the Internet’s digital-native stars. Steve Woolf, a veteran of AwesomenessTV, YouTube Nation, and Blip, has joined Verizon as Go90’s head of programming.
Woolf goes way back with web video. His series Epic Fu was a hit during the online video community’s early days, and he parlayed that success into a gig at Blip, where he helped build a strong original programming lineup (Blip was ultimately acquired by Maker Studios.) Woolf then served as one of the creative forces behind YouTube Nation, which spent a year offering daily recaps...
Now, with its latest hire, it will deepen its connection to the Internet’s digital-native stars. Steve Woolf, a veteran of AwesomenessTV, YouTube Nation, and Blip, has joined Verizon as Go90’s head of programming.
Woolf goes way back with web video. His series Epic Fu was a hit during the online video community’s early days, and he parlayed that success into a gig at Blip, where he helped build a strong original programming lineup (Blip was ultimately acquired by Maker Studios.) Woolf then served as one of the creative forces behind YouTube Nation, which spent a year offering daily recaps...
- 11/28/2016
- by Sam Gutelle
- Tubefilter.com
AwesomenessTV will no longer just focus on the teenage demographic. The YouTube multi-channel network started by CEO Brian Robbins in 2012 will launch a new network aimed at millennial moms dubbed Awestruck.
As a new lifestyle brand, AwesomenessTV’s Awestruck network will produce a variety of scripted and non-scripted content aimed at women with children and families. Show formats will include talk shows, documentaries, comedy, and more. The Awestruck programming will be available via YouTube, Facebook, and Verizon’s upcoming over-the-top service.
Sarah Penna, co-founder and chief creative officer of Big Frame (which used to have its own women’s network called Wonderly), will head Awestruck and its talent-seeking efforts. AwesomenessTV’s new network has also tapped YouTube Nation’s previous executive producer Zadi Diaz to lead Awestruck’s programming as Vice President of Programming and Development.
The mom-focused Awestruck is a bold move for AwesomenessTV as it seeks to expand...
As a new lifestyle brand, AwesomenessTV’s Awestruck network will produce a variety of scripted and non-scripted content aimed at women with children and families. Show formats will include talk shows, documentaries, comedy, and more. The Awestruck programming will be available via YouTube, Facebook, and Verizon’s upcoming over-the-top service.
Sarah Penna, co-founder and chief creative officer of Big Frame (which used to have its own women’s network called Wonderly), will head Awestruck and its talent-seeking efforts. AwesomenessTV’s new network has also tapped YouTube Nation’s previous executive producer Zadi Diaz to lead Awestruck’s programming as Vice President of Programming and Development.
The mom-focused Awestruck is a bold move for AwesomenessTV as it seeks to expand...
- 4/23/2015
- by Bree Brouwer
- Tubefilter.com
What do you get when you cross a Halloween party in a haunted mansion and the ability to immerse yourself and pick what happens next? That’s what YouTube Nation’s Halloween: Can You Survive? special wants to find out. Produced by Zadi Diaz and Steve Woolf and hosted by GloZell, the Halloween special allows viewers to pick their own adventure once the main storyline is set up. The special starts off with the Halloween party Tay Zonday is throwing for several other YouTubers in a haunted mansion he purchased (with some spooky sets designed by Guillermo Del Toro at the YouTube Space La). After Zonday warns the guests not to move any item from its location so as not to incite the anger of the spirit who lives in the estate, Steve Zaragoza runs into the room with a crystal he removed from the attic and consequently drops dead...
- 10/31/2014
- by Bree Brouwer
- Tubefilter.com
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