This was an intriguing program. According to IMDb there are three episodes, and I saw the one about credit cards and Star Wars, and also I think the host was at Hamleys in London (and now they have on in Mumbai, a testament to how far India has come since independence).
The program pins movie tie-in toys to Star Wars, the original one released in 1977. True, Star Wars spawned a billion dollar toy industry, but I was thinking, what about the Disney? The Disney movies, Mickey Mouse, the theme parks Surely they are movie tie- ins? Okay, some will say there's a difference, and maybe there is. But I would have liked the program to explain the difference.
The way toys are marketed to kids is similar to the way they're marked to adults, with the Toyota Chief Engineer in America explaining how they adjusted people vans to kids. Reminds me of the Simpsons episode where Homer designed a car. Now car commercials appeal to getting ahead, making sure you beat the other car at the traffic lights to maintain your pride and your girlfriend in the passenger seat.
The program pins movie tie-in toys to Star Wars, the original one released in 1977. True, Star Wars spawned a billion dollar toy industry, but I was thinking, what about the Disney? The Disney movies, Mickey Mouse, the theme parks Surely they are movie tie- ins? Okay, some will say there's a difference, and maybe there is. But I would have liked the program to explain the difference.
The way toys are marketed to kids is similar to the way they're marked to adults, with the Toyota Chief Engineer in America explaining how they adjusted people vans to kids. Reminds me of the Simpsons episode where Homer designed a car. Now car commercials appeal to getting ahead, making sure you beat the other car at the traffic lights to maintain your pride and your girlfriend in the passenger seat.