During the current Ipl matches, one prominent motif on display was scores of fans adorning Hotstar t-shirts. Its display was also endorsed by the commentators, whatever the moment in the match underlining the fact that within a time span of one year, Ott in India has emerged as a force to be reckoned with as far as delivery of content for viewership is concerned.
Ott, for the uninitiated is delivery of the content over the top, i.e. without a set top box, through the internet connection on to a screen, be it a television, a tablet, or a mobile screen.? Ott is the latest succor that has emerged in the entertainment sector, and it has aura of sexism associated with it, as it is dismantling the conventional modes of content delivery. Assessing its potential, a study conducted by Assocham-PwC has underlined that India could emerge as among...
Ott, for the uninitiated is delivery of the content over the top, i.e. without a set top box, through the internet connection on to a screen, be it a television, a tablet, or a mobile screen.? Ott is the latest succor that has emerged in the entertainment sector, and it has aura of sexism associated with it, as it is dismantling the conventional modes of content delivery. Assessing its potential, a study conducted by Assocham-PwC has underlined that India could emerge as among...
- 5/10/2019
- GlamSham
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