The Automat (2021)

Howard Schultz: Self - Executive Chairman, Starbucks

Quotes 

• Self - Executive Chairman, Starbucks : It was the excitement, discovery, surprise, and delight, on my first visit as a young boy, that inspired me to think about the experience I wanted to create at Starbucks.

• Self - Executive Chairman, Starbucks : I grew up in Brooklyn, New York. And as a young boy, I had always heard about New York City and Manhattan. I must have been about 10 years old when my Aunt Shirley took me into Manhattan for the first time in my life. She took me to Radio City Music Hall. It was amazing. We got out of Radio City and she said I'm going to take you to a very special place. Walked in, I remember putting money in the window and the next thing I knew, the window opened and I received an apple pie. And at that age, of 10 or so, I was mystified. How did this happen? And I remember asking my Aunt and she said there's a magician on the other side. And I believed that and I have never stopped threading everything we've done at Starbucks with that initial experience.