- An aging master blacksmith attempts to bring his craft into the 21st century despite being in the midst of the recession and the ever growing popularity of mass manufactured goods.
- Joe Koches master blacksmith of Ferndale, California has been in business for over 34 years. During that time he has experienced immense economic and social change. This change has brought about a drastic shift in consumerism, with the average American now exclusively purchasing foreign made, mass manufactured goods. Despite these trends, the recession, and Joes advanced age he is attempting to ensure that the art of local handmade products is never extinguished from the landscape of American commerce.
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