It's not often that the title of a show is also part of it's description but in the case of "Bull", I think you will find it hard not to imagine yourself thinking what a load of bull---- this is. A typical, modern "sitcom" in the loosest sense of the word. It has a situation, i.e. an antiques shop, and some people think it is a comedy. I'm afraid I belong to that group of people that thinks comedy needs to be funny. I found very little funny about this. Maybe if you're the kind of pretentious lamebrain who thinks the constant repetition of a particular word or phrase is hysterically funny, then you will probably find this so. Personally, I left that kind of humour behind before my eleventh birthday.
Having "Bull" showcased on a channel that regularly screens "proper" comedy in the form of "Only Fools and Horses", "Fawlty Towers" and "Open All Hours" isn't doing it any favours. Maybe it should have gone out on Dave. After Midnight. When something good was on another channel. I'm all for variety in comedy and the encouragement of British-made TV, but this is little more than elitist undergraduate sniggering-in-the-wine-bar comedy of the type most normal, everyday folk find utterly immature and plain stupid. Robert Lindsay and Maureen Lipman, both veterans of classic British TV sitcoms, deserve better than to have this kind of puerile garbage on their CVs.
Maybe it's the setting? After all, "Never the Twain", also set in an antiques shop, or rather two antiques shop, was hardly a classic despite featuring two fairly good comedy actors and it, like "Bull", featured a dimwit assistant. Then again, Victoria Wood's classic "Acorn Antiques" skit was also set in an identical situation so maybe it's just that "Bull" isn't very good after all.