Titles "Poderosa", "Iluminada" and "A Dona do Jogo" were considered before "Totalmente Demais" was chosen. The series is named after an 80s song by Brazilian band Hanoi Hanoi, and was previously featured in Rede Globo's Snakes & Lizards (2006).
A plot about a carioca funk group was turned down after its recurring use in other Rede Globo telenovelas.
Eliza and Jonatas' make love after watching City Lights (1931) which was reportedly a huge inspiration in their storyline.
Dira Paes was originally cast as Rosângela but due to her pregnancy, the role went to Malu Galli. André Arteche was originally considered for the role of Fábio before Daniel Rocha was cast.