The show, which had reasonably good production values, was done in a corner of the studio live. Chronowit said she developed Ghoulda to be glamorous at first, but the WRVA brass wanted her to look ugly. So, the original image was changed. According to Chronowit, they gradually piled on make up that took hours to apply and longer to remove.
Chronowit was unsure exactly how the station chose her to play this role but she believes it may have been someone overhearing a cackling, maniacal laugh she says she played around with in her theater work.
While there were a number of off-screen and unseen characters, there was one recurring figure in the dark abode of Ghoulda--a black cat. The first cat, Empress, was the pet of the director and Geri would pick her up each Friday afternoon and return her to her home on Sunday, which the cat was not fond of. In fact, on one occasion the stress was too much to bear and Empress expressed her anxiety in Geri's car in a most unpleasant way.
A few months after the show started, however, Empress had a black kitten who became a part of the show and played right along on camera. This cat, Vampris, was named in a contest and Geri recalled at one point, while looking through the want ads in the paper for a "House to Haunt," Vampris decided she should help and came over and read the paper with her.
Part of Ghoulda's shtick was to mock the headlines and the pop culture of the day and in many ways worked very hard to make sure her themes were consistent with the themes of the movie. This made her very popular as a host and she got plenty of fan mail including a special Valentine card with a "heart that is the organ" on the front and the letter.