After being tasked by LeBron James to help revive Gordon Square, an economically-challenged neighborhood in Cleveland, local marketing guru Kumar Arora must decide which small business should get his investment and the opportunity to open its own permanent storefront. Kumar puts artisan pickle maker Randyâ€ôs Pickles and craft beverage company Old City Soda through a series of tests to see which operation is most deserving of his backing. The business that performs best will get an infusion of cash to help realize their dreams.