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The movie starts ploting the story of a youngster Arivu(Sivakarthikeyan) who is from a slum and his wish is to begin a radio channel for himself, he also had some personal plans while creating the channel. After considering his family hardship, he try to seek a job in the town and he get a salesman job but the real story reveals when he start to find the secret behind the food corporations and the adulteration in the industry he fight against them. The rest of the story reveals whether his plans work out or not and will his protest bring out the change or not.Written by
The slum shown in this film is actually a set work done by the Ace Art Director T.Muthuraj done over 7.5 acres of land. And another interesting thing is that the over bridge shown behind the slum was actually built using the materials needed to build an exact original bridge- only thing being only a portion of the bridge was built and rest was filled up by CGI. And any trees found in the slum was actually brought and grown in the slum to give a realistic feel to the slum. Even the waste products and dumpings in the slum are real waste brought from a dumpyard to give the realistic feel. See more »
In the UK, the film was edited in order to obtain a 12A rating from the BBFC (British Film Censors). The company removed scenes featuring detail of strong violence and injury detail (stabbings, slash wounds, bloodied characters, heavier punches/blows and a shot of a large amount of blood as a character is struck with a wooden pole). A an uncut 15 rating was available without these changes. See more »
Great Music, few provoking thoughts, lost in didactic!
This movie is worth going to the theatre for Anirudh's music alone, Bjorn's singing is the highlight, and Jonita Gandhi lives up to the expectation.
There are a few thought provoking ideas, extrapolating the advertising strategy a pro- capitalist technique and using it against the very system of capitalism.
This is a movie that will stimulate a long drawn out contemplation of the society well into the following weeks.
Nonetheless, I would reserve such ideas to a platform like TEDx, the message and the format don't gel well, the didactic script back-fires miserably.
What's worse, is that even the message is flawed, if packaged goods are harmful, so are steroid- induced chickens, pesticide ridden vegetables which again is only so called natural!
4 of 5 people found this review helpful.
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