In the mid 1990s Microsoft paid the band's record label $3 million to use the song as part of their Windows 95 advertising campaign.
The song itself originated from a discarded track called "Never Stop", which was recorded several years before but never finished. Whilst listening to old demo tapes for inspiration for material for their album "Tattoo You" in early 1981, the band liked Keith Richards' guitar riff from this song but not the lyrics. They rewrote the song, but kept the guitar riff. The resulting single was a considerable worldwide hit when released in August 1981, getting into the top ten in most countries it was released.
The basic look of this video was the result of being shot in a hurry and with limited resources. Director Michael Lindsay-Hogg was only allowed one day to film it. He hired a stage at a small theatre in New York, but he had no time to get set designers involved. The music video was shot against a black backdrop with a small film crew and, with space being at a premium, using only medium and close up shots. Filming was finished in the afternoon. Despite the quality, it became one of the band's most remembered music videos.