Byun Hyuk comes from a wealthy family and is always in the tabloids but always through some misunderstanding. He meets Baek Joon when he sees her sticking up for herself and decides to strike up a friendship with her.
Joon accepts Hyuk's offer, but she needs to keep him hidden if she wants to keep her job. An accident at the construction site threatens the workers' livelihoods.
Manager Jung tries to get Hyuk and Joon to quit after being told not to give Hyuk any special treatment. Hyuk is determined to help the cleaning staff.
Hyuk tries to figure out how to get Seman's beef rice bowls on the shelves, and subsequently, how to market them so they fly off the shelves. Joon questions her entire way of life.
Joon and Hyuk want to figure out what really happened when Joon's father worked at Gangsu, and why he left. Hyuk is determined not to let his family interfere in his relationship with Joon.