The Price of Everything

These documentaries lamenting the hyper-ueber-capitalization of the art world are now coming out in a steady stream. The overarching theme is the effect that the commodification of art is having upon artists themselves. As portrayed here, artists are either adopted as protégés by powerful art brokers, or they are completely ignored and destined to live out their lives in a state of penury. Meanwhile, many ¨collectors¨ are really investors looking to flip artworks in the manner in which they flip real estate--purely for profit.

This particular version of the story offers especially derogatory portraits of corporate-artists (for lack of a better term) such as Jeff Koons, but also of the dealers who negotiate what are apparently trades in many cases (to avoid tax debt), and the collectors whom they woo. Once again, I come away with the impression that the collectors and dealers being interviewed have no idea how sad they come off to the people watching the film. They must think that they are going to be famous for these appearances. At most, the collectors featured may attain a modicum of infamy for their motley and sometimes aesthetically repugnant juxtaposition of large numbers of works whose only true connection is found in their insanely high ticket price. As for the dealers? Just ordinary opportunists who have seized upon a peculiarly lucrative development in the history of art.

It seems safe to say that this film will will not encourage people to become collectors and may in fact contribute to the prognosticated pop of the bubble. Fortunately there is no effort here (as in Blurred Lines) to lobby for regulation of the art market, which would be a complete and unmitigated disaster. Just look at the effect that government intervention had on art in the USSR...

The true nature of art has always been a contested question; just as history is apohorically written by the victors, then maybe art is defined by the collectors. Artists have always also depended on, and catered to, rich patrons; many have used studios of assistants to help scale up quantity. While humans inevitably seek status, and owning rare goods is one way of doing this; indeed, if there are not enough status symbols to go round, the rich will invent them, and, as they like to consider their wealth as a talent, they will take particular pleasure in owning symbols which self-justify their enormous price tags by increasing in value. These may all be eternal truths, but nowhere are they more apparent than in the hyper-inflated modern art market, which one can think of almost entirely as a product of the perverse imbalance of wealth in this world, regardless of whether you appreciate the work.

This documentary gives us an insight into some of the collectors, and some of the rather unappealing individuals who manage the sales (I guess the aristocrat always has more opportunity for style than the hustler or sycophant trying to live off them). What doesn't quite work is it's portrait of the artists, and it's attempt to divide them into "commercial" and "principled"; the divide might make sense, but the film doesn't really justify it's choices. Nor do we see any glimpse of the ordinary world of the thousands of artists who never become known names; or really understand how a handful manage to cross that line. If you've seen the documentary 'Sour Grapes', about a fine wine scam, you'll get some of the same vibes with a bit more story. Nonetheless, it's still an interesting glimpse into how the sausage of modern art gets made.

I really enjoyed watching this, but I don't know why.

It didn't reveal anything new about the art world or the art market. It had some interesting art in it, but nothing earth shattering.

I think it was simply that many of the participants -- artists and collectors -- clearly cared so much about their artworks and, moreover, seemed to be good people. That, I think, is what made it so enjoyable.

It's hardly a new observation that capitalism and money have swamped the production and appreciation of art around the world in recent decades. It's not even a new subject for a documentary.

Yet "The Price of Everything" explores this topic in an unhurried and largely nonjudgmental way. Sharp and thought-provoking comments are provided by working artists, dealers, art historians, wealthy collectors, and even auctioneers, but the movie doesn't take sides.

Hugely successful and almost industrial-scale sculptor Jeff Koons (fittingly, a former Wall Street trader) is contrasted with once-hot, now largely forgotten abstract painter Larry Poons, quietly continuing to labor in his converted barn of a studio in the woods at the age of 80.

Nigerian-born collage and paint artist Njideka Akunyiki Crosby pursues her work calmly and wonders about how she can and will develop over time. Older photorealist painter Marilyn Minter looks wrily back as much as forward. Amy Cappellazzo, an executive at Sotheby's, speaks feelingly of the beauty and meaning of art while simultaneously citing the prices she expects pieces to bring at auction and the people she has in mind to get to buy them.

Although it can feel a bit aimless -- more of a mosaic than a panorama or story with an arc -- there is a structure to this film. Preparations are made in anticipation of a major Sotheby's auction and an exhibit by a once-celebrated-but-now-obscure artist, both of which occur near the end.

There's no urgency, and no climax. If there are heroes or villains, you'll have to pick them yourself. Just allow the comments of the articulate interviewees, and the beauty of the artpieces, wash through your eyes and ears . . . and draw your own conclusions.

Love 'em or hate 'em, the people who occupy the world of contemporary art pull no punches in this very well researched and produced documentary.

Enlightening. Maddening. Comforting. Inspiring. There's something for everyone in this doc. It's truly an insider's look into contemporary art and richly illustrates how it's produced, marketed and offered for sale at auction.

The stars are the "biggies" of the art world: Curators, collectors, critics and, of course, the artists themselves. Opinions are spread over the entire spectrum and as a documentary, the makers of this film are most democratic. No points of view are favored over others.

I was very impressed by the production values, the editing, private access, candid interviews and well....the artworks shown.

I will certainly be watching it more than once. Rated: 10 Stars as it's, as they say, "The Real Deal".