Even Disney had a hard time explaining what the Star Wars: Galactic Starcruiser hotel was to potential guests, according to Chairman of Disney Experiences, Josh D’Amaro.
What was easy for people to understand was the price tag. The LARPing experience could cost upwards of $5,000 and its hefty price tag was roasted by the media before the hotel even opened to the public.
Like a spacefaring Hindenburg, the Star Wars: Galactic Starcruiser crashed and burned almost immedately, and was shuttered less than two years after opening. Disney took a multimillion dollar writedown on their taxes.
Still D’Amaro defends the project as innovative and says it was brave of Disney to even try such a thing.
“It was difficult to even explain to the public, and I think it was incredibly brave for us to move into this space.”
“This is something that had never been done before,” D’Amaro said.
What was easy for people to understand was the price tag. The LARPing experience could cost upwards of $5,000 and its hefty price tag was roasted by the media before the hotel even opened to the public.
Like a spacefaring Hindenburg, the Star Wars: Galactic Starcruiser crashed and burned almost immedately, and was shuttered less than two years after opening. Disney took a multimillion dollar writedown on their taxes.
Still D’Amaro defends the project as innovative and says it was brave of Disney to even try such a thing.
“It was difficult to even explain to the public, and I think it was incredibly brave for us to move into this space.”
“This is something that had never been done before,” D’Amaro said.
- 4/8/2024
- by Thom Pratt
- Pirates & Princesses
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