Chanel's No. 5 perfume is a legend. With it, Coco Chanel reinvented perfume just as she revolutionized fashion, by injecting modernity, audacity and freedom. However, the No. 5 story is also one of a war between Miss Chanel and her partners, French businessmen and brothers, Paul Wertheimer and Pierre Wertheimer.—TV5 Monde
The story of the world's most famous perfume. Coco Chanel's revolutionary perfume was an instant hit. From 1921 through the 40's, the No. 5 brand fueled a war between Coco and her business partners, the Wertheimer brothers. During WWII, Chanel and her high-ranking Nazi lover, attempted to oust her Jewish partners, now operating from New Jersey.