The Alternative Title for the episode is "whoami"."whoami" is a command used on the UNIX operating system, which when executed, displays the name of the user logged on the terminal (or workstation). It might refer to Elliot's Multiple Personality Disorder and to which parallel universe the "True Elliot" can be found in, or it could also refers to which "alter" is controlling the "host" body.
The color scheme and design of the logo of the Mr. Robot store front seems similar to those of Best Buy's Geek Squad.