- The film revolves around and exploits the widespread, urban Malayali stigma against youth, especially young women, who pursue their education in the city of Bangalore. Such women easily become subjects of societal prejudices and are judged, more than often, as immoral.—whitepaper
- Concept The film revolves around and exploits the widespread, urban Malayali stigma against youth, especially young women, who pursue their education in the city of Bangalore. Such women easily become subjects of societal prejudices and are judged, more than often, as immoral. It is against this backdrop, the brand Uber is integrated. Uber is presented throughout the storyline as an integral part of an average Malayali's everyday life. The film portrays how Uber has become normalized and has been woven into the very fabric of our lives. It has been portrayed as connecting more than just people and their destinations; it has been helping people take a step forward as individuals and as a society. The film places Uber as a brand rooted in reliability and responsibility. The social message that makes up the climax fits well into this brand narrative. Jason accepts the ride request of middle-aged man, Venu, who is on his way to receive his daughter coming on a vacation from Bangalore. The cabbie Jaison, shares his opinion about women who has gone off to the city for education, which causes an argument between the two. A pregnant Shruthy, who meets her father, seems to confirm Jaison's prejudices and dishevel Venu's fragile world. Only at the end of the journey is it revealed that Venu suffers from Alzheimer's and often forgets that his daughter is now married. Characters Venu: A middle aged man, who appears to be quite lost and anxious in his surroundings. He books a cab to pick up his daughter on her way from Bangalore. Jaison: The cab driver, who is pretty quick at jumping into conclusions. Despite that, he remains trustworthy and capable of empathizing. Shruthy: Venu's daughter, who seems to play into the stereotype of the 'Bangalore Girl'. Satishan: A helpful pharmacist and Venu's acquaintance
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