The Billboard Music Awards fell to an all-time low among adults 18-49 — but despite that, NBC's broadcast still easily led Wednesday night's ratings.
The awards also improved a bit year to year in total viewers, and the demographic declines weren't as severe as some other recent music awards.
The Billboard Awards drew a 2.1 rating in the 18-49 demo, down 12.5 percent from 2.4 a year ago and the lowest on record for the show. The show's total audience of 7.96 million is up a smidge from 7.87 million in ...
The awards also improved a bit year to year in total viewers, and the demographic declines weren't as severe as some other recent music awards.
The Billboard Awards drew a 2.1 rating in the 18-49 demo, down 12.5 percent from 2.4 a year ago and the lowest on record for the show. The show's total audience of 7.96 million is up a smidge from 7.87 million in ...
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