Building a database based on the static of what the majority of the population like isn't an objective metric to scale the quality of a movie. It's simply that, a statistic. That means that if directors tailor movies to what people want to watch then the calculated chances are that the public will go with the safe bet. MARVEL! DC! DISNEY!
And they do, and it work, and they make a lot of the same movies that generate the most profit but what suffers? What suffers if we're content but something is missing? Something is missing in what we're being exposed to and that something is passion. Risk. Uncertainly. Some of the many ingredients not used in recent Hollywood cinema. The main elements that make masterpieces are missing and we're eating this metaphorical broth that has no taste and is made with no love, yet we eat it because we're hungry but we're not satisfied.
Kevin Smith, it pains me to say, in a form has sold out on that idea. It isn't with hateful intent that I say this but rather with a sense of dissapointment. Dissapointed that he, from what I could tell, loved cinema and the art behind it. Seeing the passion in something like comic books that most people our age would consider childish. But I'm afraid his scale of love for movies and comics would infer that his views are going to be a little too subjective and bias rendering them irrelivant as any other opinion.
Maybe I'm alone in this but I'm just stating my opinion, no more or less an opinion as his about movies.