Playboy earns won MIN's Integrated Marketing Award besting out Martha Stewart and Proctor & Gamble. The series was declared the 1st success on the mobile platform for a series.
The series was talked about Jay Leno in his opening dialogue, along with being covered by all major industry publications, Variety, along with more mainstream media outlets, USA Today. It has been also written about in books for using a full 360 Degree launch approach, such "Building Brand Value The Playboy Way."
The series was talked about Jay Leno in his opening dialogue, along with being covered by all major industry publications, Variety, along with more mainstream media outlets, USA Today. It has been also written about in books for using a full 360 Degree launch approach, such "Building Brand Value The Playboy Way."