The fictional company Vaulter has several parallels to real-world online media startups, and numerous critics pointed out how it functioned as a parody of popular news websites and gossip blogs. Vice was often cited as the most prominent basis for Vaulter by critics, and Vice News itself published an article by Drew Schwartz identifying various similarities between the culture of Vaulter depicted in the episode and Vice's own idiosyncrasies. These included a large neon sign bearing the company logo, framed photos of marijuana farms, and "unhinged headlines" like "Meet the World's Richest People Trafficker (He's a Surprisingly Nice Guy)." In the same piece, Schwartz also compared Vaulter to Gawker, for its similarly strained relationship with its parent company; and BuzzFeed, also for the comically exaggerated headlines.
The convenience store where Kendall buys cigarettes and steals batteries near the end is Leonard News, a real business in Lower Manhattan that previously appeared in episode 3 of season 1. It appeared across the street from the coffee house where Stewy first talks to Kendall about taking over Waystar Royco.
First appearance of Cyd Peach played by Jeannie Berlin.