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IMDRoch
Reviews
LuLaRich (2021)
Greedy people taking advantage of greedy and foolish people--not at all unique to LuLaRoe
The people who made this documentary are so obviously trying to club you over the head with their idea that LuLaRo is so very bad that I think most intelligent people would have to question their motivation and bias and to what extent they are trustworthy.
Throughout the series they feature an interview with the couple behind LuLaRo. Deanne and Mark seem to think this is a normal interview, but obviously it was secured through deception. I'm sure they had no idea they were doing an interview for a docuseries intending to rake them over the coals. I'm sure they had no idea that their interview would be woven with clips of their former employees talking about them in scandalized tones. There's a limit to how much I can find it entertaining to watch greedy and deceptive people deceive greedy and deceptive people who capitalized on the stupidity of others, but I seem to be in the minority here.
There's a lot of the style of this "docuseries" which is just incredibly obnoxious. I don't need to see your interviewees settling into theirs seats or getting their makeup done. It feels cringey and manipulative. I don't need to see uncomfortably lingering shots of the email guy staring into the camera for ten seconds with beady eyes after describing his fantasy of sipping an alcoholic beverage while he watches the founders of LuLaRoe crying as everything is taken from them. I suspect that all the people critical of LuLaRoe in this series have legitimate beef, but honestly with only a few exceptions the "victims" who the directors want to force us to sympathize with come across as greedy, foolish, bitter, and vindictive. Interweaving their contributions with the clips from the deceptively obtained interview just makes it all feel greasy and uncomfortable.
I also cannot deal with the way they'd display little tidbits of fairly innocuous material from the LuLaRoe motivational materials/media accompanied by sinister music to make sure viewers agree it's very "bad." Oh no, they said they supported families--get out the pitchforks! Oh, no--they encouraged having a lot of energy--string them up! Oh, no, Deanne told a newly divorced lady to take her kids to church--how dare she?! There's just a whole truckload of people (primarily the directors) clutching their pearls about stuff that a lot of perfectly normal people say/believe/teach.
I did not come out of this liking DeAnne or Mark, but probably the people I felt were the most clearly untrustworthy/disingenuous were the docu directors themselves. But 6 stars because as obnoxious as it was, I was moderately entertained.