This movie got one thing right with it's marketing, and that's that it's "not easy being meh." For that to happen, you need a few things: some effort, equal parts creative, and some semblance of a soul. Even if it's not enough, you at least tried, and the problem with this movie is that it doesn't give a care in the world.
While the animation and voice acting is good enough, the rest of the movie doesn't just go downhill, it jumps of a twenty foot cliff into a gorge of spikes, rattle snakes, and lava, and the worst part is it could've been another Lego Movie, Wreck-It Ralph, and Inside Out but decides to prove everybody right instead. First of all, the story makes no sense. The story follows Gene, a "meh" emoji, as he, Hi-5, and Jailbreak, the "hacker emoji how happens to be a princess who can call the Twitter bird despite being mad at Gene and Hi-5 for asking, journey to the cloud where Gene will be able to be "meh." Get ready for some plot holes, folks, because you'll getting them. As you can already guess, Gene's parents are also "meh" emojis, however, Gene has a case of not sticking to one emotion, because he can feel them all, baby, and as you progress through the movie, you learn that his father, Mel, also had the same issue, yet he was able to control the emotions. So why didn't he help Gene during the years he was a father? Seriously, this "disorder" didn't crop up overnight, did it? And why was Gene allowed to work with people knowing he has this "disorder?" No one snitched? Anyway, as you can expect, Gene messes up on his first day, when he made the wrong face, causing Alex the Human to send the wrong emoji to his crush, Ms. InsertRandomNameHereBecauseICan'tRememberIfSheWasInTheMovieOrNot (it's actually Addie, but as interesting she is, that might as well be her name). Let's look at how the movies it tried to rip off handle humans. In the Lego Movie, we learn that the movie took place within a child's imagination, thus leading up to a heartwarming end when the father appears, Inside Out was about emotions within the human mind, which does affect the human in some ways, and Wreck-It Ralph at least had the decency to have the humans take a back seat when Fix-It Felix Jr. didn't properly due to Ralph's absence. Yes, they made the danger of being trashed, but you didn't see the human every few minutes, because to the humans, the video game cabinet was just getting old and was likely glitching out for that reason. Here though, we cut back and forth between Phone World and the Human World. I don't like these punk kids. They're so obsessed with their phones that they can't communicate without it, and it feels like I'm a political cartoon about phones. They also have no personality other than being cutouts, and whenever the emojis journey into an app, they mess with the phone itself, such as turning on Spotify, Candy Crush, and Just Dance, embarrassing Alex, and that's it. Speaking of those things, the product placement! Seriously, they are terrible. Not only do they say the name of the apps, but they also demonstrate how to play Just Dance and Candy Crush. You have better fun playing a tutorial level in a video game than what's basically the equivalent of YouTuber reminding you every five minutes that video is sponsored by Dollar Shave Club. It makes the movie so...soulless. Back to the story though, there are more things that don't make sense. For example, the trash can scene! Okay, if an app gets deleted, wouldn't the people inhabiting the app essentially be dead and not alive in the Memory Dump from Inside Out? Also, why are trolls and spam there? While they were in the piracy app Alex had, these two things are not baked into phones or the apps themselves. Trolls are people who rile others up by saying "mean" things for their own enjoyment, and spam is stored on a server. So, again, why are they here? Also, Alex decides to erase his phone, in what's really the longest end-of-the-world segment I've seen, and because Gene used his multiple personalities to save his world, Alex unplugs the phone while it's wiping and sends the emoji to Ms. WhoAreYouAgain. First of all, I'm sure that will corrupt data on the phone, and what makes Alex believe it wasn't a virus causing that? Again, he has a piracy app installed, disguised as the Dictionary app, so he would've right to assume such thing. They didn't even try to write a cohesive story, I think the out-of-touch big-wigs at Sony just wanted the forced product placement in it.
Lastly, the characters are either vanilla or horrible. Examples are Hi-5 being a useless comic relief character until convenient, Hacker was a princess emoji that gets mad at Gene and Hi-5 for asking about whistling for birds, but she calls the Twitter bird anyway, and then there's Poop. This character is the reason Xavier went crazy in Logan, because he knew his actor took the easy job of just spouting a bunch of cringy poop jokes. Let's not forget Gene's dad, who , if you remember early in the review, is definitely parent of the year. The humans are also so boring with one-not personalities that they are really token characters, which is ironic since T.J. Miller, the voice of Jean, said that the movie had a "non-preachy feminist agenda." Please, do yourself a favor, and don't buy this movie. Don't even rent it. It's pretty much as bad as critics say it is. Only great thing about it was the Puppy short showed before it, and even that's on YouTube. Terrible movie!
While the animation and voice acting is good enough, the rest of the movie doesn't just go downhill, it jumps of a twenty foot cliff into a gorge of spikes, rattle snakes, and lava, and the worst part is it could've been another Lego Movie, Wreck-It Ralph, and Inside Out but decides to prove everybody right instead. First of all, the story makes no sense. The story follows Gene, a "meh" emoji, as he, Hi-5, and Jailbreak, the "hacker emoji how happens to be a princess who can call the Twitter bird despite being mad at Gene and Hi-5 for asking, journey to the cloud where Gene will be able to be "meh." Get ready for some plot holes, folks, because you'll getting them. As you can already guess, Gene's parents are also "meh" emojis, however, Gene has a case of not sticking to one emotion, because he can feel them all, baby, and as you progress through the movie, you learn that his father, Mel, also had the same issue, yet he was able to control the emotions. So why didn't he help Gene during the years he was a father? Seriously, this "disorder" didn't crop up overnight, did it? And why was Gene allowed to work with people knowing he has this "disorder?" No one snitched? Anyway, as you can expect, Gene messes up on his first day, when he made the wrong face, causing Alex the Human to send the wrong emoji to his crush, Ms. InsertRandomNameHereBecauseICan'tRememberIfSheWasInTheMovieOrNot (it's actually Addie, but as interesting she is, that might as well be her name). Let's look at how the movies it tried to rip off handle humans. In the Lego Movie, we learn that the movie took place within a child's imagination, thus leading up to a heartwarming end when the father appears, Inside Out was about emotions within the human mind, which does affect the human in some ways, and Wreck-It Ralph at least had the decency to have the humans take a back seat when Fix-It Felix Jr. didn't properly due to Ralph's absence. Yes, they made the danger of being trashed, but you didn't see the human every few minutes, because to the humans, the video game cabinet was just getting old and was likely glitching out for that reason. Here though, we cut back and forth between Phone World and the Human World. I don't like these punk kids. They're so obsessed with their phones that they can't communicate without it, and it feels like I'm a political cartoon about phones. They also have no personality other than being cutouts, and whenever the emojis journey into an app, they mess with the phone itself, such as turning on Spotify, Candy Crush, and Just Dance, embarrassing Alex, and that's it. Speaking of those things, the product placement! Seriously, they are terrible. Not only do they say the name of the apps, but they also demonstrate how to play Just Dance and Candy Crush. You have better fun playing a tutorial level in a video game than what's basically the equivalent of YouTuber reminding you every five minutes that video is sponsored by Dollar Shave Club. It makes the movie so...soulless. Back to the story though, there are more things that don't make sense. For example, the trash can scene! Okay, if an app gets deleted, wouldn't the people inhabiting the app essentially be dead and not alive in the Memory Dump from Inside Out? Also, why are trolls and spam there? While they were in the piracy app Alex had, these two things are not baked into phones or the apps themselves. Trolls are people who rile others up by saying "mean" things for their own enjoyment, and spam is stored on a server. So, again, why are they here? Also, Alex decides to erase his phone, in what's really the longest end-of-the-world segment I've seen, and because Gene used his multiple personalities to save his world, Alex unplugs the phone while it's wiping and sends the emoji to Ms. WhoAreYouAgain. First of all, I'm sure that will corrupt data on the phone, and what makes Alex believe it wasn't a virus causing that? Again, he has a piracy app installed, disguised as the Dictionary app, so he would've right to assume such thing. They didn't even try to write a cohesive story, I think the out-of-touch big-wigs at Sony just wanted the forced product placement in it.
Lastly, the characters are either vanilla or horrible. Examples are Hi-5 being a useless comic relief character until convenient, Hacker was a princess emoji that gets mad at Gene and Hi-5 for asking about whistling for birds, but she calls the Twitter bird anyway, and then there's Poop. This character is the reason Xavier went crazy in Logan, because he knew his actor took the easy job of just spouting a bunch of cringy poop jokes. Let's not forget Gene's dad, who , if you remember early in the review, is definitely parent of the year. The humans are also so boring with one-not personalities that they are really token characters, which is ironic since T.J. Miller, the voice of Jean, said that the movie had a "non-preachy feminist agenda." Please, do yourself a favor, and don't buy this movie. Don't even rent it. It's pretty much as bad as critics say it is. Only great thing about it was the Puppy short showed before it, and even that's on YouTube. Terrible movie!
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