With Major League Wrestling making its debut tonight on Reelz, the ad-supported cable channel hopes to recreate the impossible. Launched in 2006 as Reelz Channel, then best known as home to Leonard Maltin’s “Maltin on Movies” and hosting the Visual Effects Society Awards, it went through many iterations — until recently, none terribly successful. A year ago, it ranked a dim 51 in cable primetime among its key demo for advertising, adults 25-54.
And then, a miracle. On July 22, 2022, Reelz premiered “On Patrol Live,” its revival of the format behind canceled A&e hit “Live P.D.” Today, Reelz is No. 19 and its year-to-year ratings rose a whopping 274 percent
“We thought it would do well… it just blew everything out of the water,” Steve Cheskin, SVP of programming at Reelz, told IndieWire. “And it’s pulling everything up with it.”
Wisely, Cheskin will not refer to “On Patrol Live” as the return of “Live P.D.” For starters,...
And then, a miracle. On July 22, 2022, Reelz premiered “On Patrol Live,” its revival of the format behind canceled A&e hit “Live P.D.” Today, Reelz is No. 19 and its year-to-year ratings rose a whopping 274 percent
“We thought it would do well… it just blew everything out of the water,” Steve Cheskin, SVP of programming at Reelz, told IndieWire. “And it’s pulling everything up with it.”
Wisely, Cheskin will not refer to “On Patrol Live” as the return of “Live P.D.” For starters,...
- 2/7/2023
- by Tony Maglio
- Indiewire
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