Yes, this is a commercial for Brother's next-generation printers, but it's a pretty great one.
In order to drive home the idea that the old days of printing are over, a team of expert technicians and interactive artists from London studio Is This Good? hooked up an "orchestra" made of 97 antiquated printers, scanners, modems and other bygone "relics" to play a pretty solid rendition of Bob Dylan's "The Times They Are A-Changin'."
There were originally 103 pieces in the orchestra, but six broke on the day of filming.
The long-obsolesced gizmos were modified to become Midi instruments, "through a rigorous process of soldering, reprogramming, hacking, and re-wiring" undertaken by Neil Mendoza, Marek Bereza, Stefan Dzisiewski-Smith, Justin Pentecost and others, according the YouTube description of this behind-the-scenes video about the project.
"[There's] no way we could have faked what we did and had it be as exciting," Dzisiewski-Smith said of the project.
In order to drive home the idea that the old days of printing are over, a team of expert technicians and interactive artists from London studio Is This Good? hooked up an "orchestra" made of 97 antiquated printers, scanners, modems and other bygone "relics" to play a pretty solid rendition of Bob Dylan's "The Times They Are A-Changin'."
There were originally 103 pieces in the orchestra, but six broke on the day of filming.
The long-obsolesced gizmos were modified to become Midi instruments, "through a rigorous process of soldering, reprogramming, hacking, and re-wiring" undertaken by Neil Mendoza, Marek Bereza, Stefan Dzisiewski-Smith, Justin Pentecost and others, according the YouTube description of this behind-the-scenes video about the project.
"[There's] no way we could have faked what we did and had it be as exciting," Dzisiewski-Smith said of the project.
- 11/9/2012
- by Andres Jauregui
- Huffington Post
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