Pussy Riot has been fighting for what they believe in since 2011, protesting against Russian President Vladimir Putin and advocating for women’s and Lgbt rights, among other topics. The feminist punk rock group continues to send messages to the masses and their latest video, “Make America Great Again,” takes a dig at Republican presidential candidate Donald Trump.
“Because You decide elections and if we get together, we could blow this shit up, take action and reverse this erosion of rights. Because f**k it,” reads the video’s caption.
Directed by Jonas Akerlund, the video stars Nadya Tolokno and envisions a world in which Trump wins the upcoming election. The clip begins with footage of the business mogul at rallies and people fighting, it then shows the singer being dragged into a police station where she’s branded as an “outsider” and “fat pig.”
Read More: Pussy Riot Rage Against...
“Because You decide elections and if we get together, we could blow this shit up, take action and reverse this erosion of rights. Because f**k it,” reads the video’s caption.
Directed by Jonas Akerlund, the video stars Nadya Tolokno and envisions a world in which Trump wins the upcoming election. The clip begins with footage of the business mogul at rallies and people fighting, it then shows the singer being dragged into a police station where she’s branded as an “outsider” and “fat pig.”
Read More: Pussy Riot Rage Against...
- 10/27/2016
- by Liz Calvario
- Indiewire
Woven Digital and American Honda have a new original series aimed at millennial music fans. The two companies teamed up to launch Uncharted: Power of Dreams on Woven’s Uproxx site and its digital outlets on September 24, 2015.
Uncharted is a web series which introduces viewers to up-and-coming or undiscovered musicians no one’s heard of yet. Each episode will feature a new artist, with the debut episode highlighting Los Angeles-based hip-hop artist A-f-r-o. Uncharted was created as part of Honda’s Music Stage program, which boasts its own (but not well-watched) YouTube channel for behind-the-scenes music content.
“Partnering with Woven Digital to launch Uncharted is a great opportunity to amplify the reach of Honda Stage while sharing the powerful stories of young artists pursuing their dreams,” said Tom Peyton, Avp of Marketing for American Honda Motor Co., in a release. “A deep appreciation for music has been a common thread...
Uncharted is a web series which introduces viewers to up-and-coming or undiscovered musicians no one’s heard of yet. Each episode will feature a new artist, with the debut episode highlighting Los Angeles-based hip-hop artist A-f-r-o. Uncharted was created as part of Honda’s Music Stage program, which boasts its own (but not well-watched) YouTube channel for behind-the-scenes music content.
“Partnering with Woven Digital to launch Uncharted is a great opportunity to amplify the reach of Honda Stage while sharing the powerful stories of young artists pursuing their dreams,” said Tom Peyton, Avp of Marketing for American Honda Motor Co., in a release. “A deep appreciation for music has been a common thread...
- 9/24/2015
- by Bree Brouwer
- Tubefilter.com
Back in February 2015, Honda announced it would be the official presenting sponsor of Yahoo’s new season of Community. Now, the results of that partnership are in, and they’re quite remarkable. Overall, Honda’s integration into the cancelled-nbc-sitcom-turned-Yahoo-original drove a 164% increase in unaided brand recall.
Episode seven of Yahoo’s original series boasted the most branded content from Honda. Based on that sole episode of Community, the car manufacturer found brand recall for its Honda Cr-v hit 95%, while recall for the Honda Fit reached 88%. Viewers of Community’s seventh episode also said they were 225% more likely to search for information about Honda, 82% more likely to visit the car company’s site, and 61% more likely to buy a Honda over another car brand.
Honda also created the hashtag #Level7Susceptible to pair with episode seven of Community season six. This hashtag pulled in over 29 million impressions from Twitter alone in its first week,...
Episode seven of Yahoo’s original series boasted the most branded content from Honda. Based on that sole episode of Community, the car manufacturer found brand recall for its Honda Cr-v hit 95%, while recall for the Honda Fit reached 88%. Viewers of Community’s seventh episode also said they were 225% more likely to search for information about Honda, 82% more likely to visit the car company’s site, and 61% more likely to buy a Honda over another car brand.
Honda also created the hashtag #Level7Susceptible to pair with episode seven of Community season six. This hashtag pulled in over 29 million impressions from Twitter alone in its first week,...
- 7/30/2015
- by Bree Brouwer
- Tubefilter.com
On March 17th, the sixth season of Community will begin on Yahoo Screen, and when it does, viewers will see plenty of ads for Honda cars. The automaker has signed on with Yahoo as the official presenting sponsor of Dan Harmon's acclaimed series.
The deal will include pre-roll ads that win run before Community episodes and display ads that will appear across Yahoo. In addition, the Honda Cr-v will be integrated into the new season. Since this is the show that once based an entire episode on a character who was a human representative for Subway restaurants, I'm hoping to see some cheeky, self-aware product placement emerge from the Honda deal.
“Community, now on Yahoo Screen, has an incredible and loyal fan following creating the perfect opportunity for us to connect with our audience in a new way across multiple screens,” said Tom Peyton, Assistant Vice President of Marketing for American Honda,...
The deal will include pre-roll ads that win run before Community episodes and display ads that will appear across Yahoo. In addition, the Honda Cr-v will be integrated into the new season. Since this is the show that once based an entire episode on a character who was a human representative for Subway restaurants, I'm hoping to see some cheeky, self-aware product placement emerge from the Honda deal.
“Community, now on Yahoo Screen, has an incredible and loyal fan following creating the perfect opportunity for us to connect with our audience in a new way across multiple screens,” said Tom Peyton, Assistant Vice President of Marketing for American Honda,...
- 2/9/2015
- by Sam Gutelle
- Tubefilter.com
When Honda launched its Honda Stage initiative in May, it spoke of revolutionary plans. "This is a quantum leap," said American Honda VP of advertising and marketing Tom Peyton at the time. Honda Tom Peyton. “We are building a significant digital platform. It’s not a toe in the water. And we think this is more effective than a cable buy.” Honda Stage was advertised as a multi-platform destination for music fans, and its rumored budget--$50 million--was massive. Its first two months, however, have come far short of a quantum leap; in fact, as the Wall Street Journal has noted, the Honda Stage YouTube channel has accrued fewer than 50,000 views. The main reason for this near-complete absence of viewership is the lack of a strong video library. The Honda Stage channel has just eight videos available, none of which have scored more than a few thousand views. The last new...
- 8/7/2014
- by Sam Gutelle
- Tubefilter.com
On June 11th, Honda announced a multi-million dollar plan to completely overhaul its advertising strategy. It has unveiled Honda Stage, a YouTube channel that will feature $50 million of musical content from the nation's top acts. In order to populate its new music channel with appealing content, Honda will team up with big names in both music and online video. Its partners will include Live Nation, Clear Channel's iHeartRadio, Revolt, YouTube and Vevo, all of which will contribute content to Honda Stage. Honda Stage is the automaker's plan to reach 20-to-35 year olds, a group its execs see as a crucial demographic. Those consumers are increasingly tuning out TV commercials, but online branded content has emerged as an effective way to reach them. "TV, as we know it...doesn't work as well to reach a 28-year old," said American Honda VP of advertising and marketing Tom Peyton. "It still works pretty good for Baby Boomers.
- 6/12/2014
- by Sam Gutelle
- Tubefilter.com
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