If you were among the 331,922 signees of the “Make Instagram Instagram Again” petition that circulated on the internet last July, the platform’s primary mouthpiece has a message for you. During a broadcast on his Ig Stories, Instagram Head Adam Mosseri said that his app showed too many videos last year.
“I think we were overfocused on video in 2022 and pushed ranking too far and basically showed too many videos and not enough photos,” Mosseri said during a weekly Q&a with Instagram users. The app’s preference for video content — and Meta’s own Reels format in particular — drew the ire of several celebrities over the summer. Big names like Kylie Jenner, Kim Kardashian, and Chrissy Teigen signed a petition started by creator Tati Bruening, whose photography career had been impacted by Instagram’s shift.
Days after Bruening’s appeal went viral, Mosseri took to Instagram to defend the...
“I think we were overfocused on video in 2022 and pushed ranking too far and basically showed too many videos and not enough photos,” Mosseri said during a weekly Q&a with Instagram users. The app’s preference for video content — and Meta’s own Reels format in particular — drew the ire of several celebrities over the summer. Big names like Kylie Jenner, Kim Kardashian, and Chrissy Teigen signed a petition started by creator Tati Bruening, whose photography career had been impacted by Instagram’s shift.
Days after Bruening’s appeal went viral, Mosseri took to Instagram to defend the...
- 1/24/2023
- by Sam Gutelle
- Tubefilter.com
Welcome to Creators on the Rise, where—in partnership with global creator company Jellysmack—we find and profile breakout creators who are in the midst of extraordinary growth.
It’s no secret Instagram really, really, really wants Reels to be a thing. It’s made a lot of noise about its attempt to compete with TikTok–and, in the process, it’s alienated some of its user base.
Including Tati Bruening.
This past July, Bruening was scrolling her timeline, but instead of posts from her friends and people she followed, she kept seeing Reels–and she wasn’t even in the Reels tab.
In a burst of frustration, she made a simple, all-text image. “Make Instagram Instagram Again,” it read. “stop trying to be tiktok i just want to see cute photos of my friends. Sincerely, Everyone.”
She also made an accompanying Change.org petition that entreated Instagram to bring...
It’s no secret Instagram really, really, really wants Reels to be a thing. It’s made a lot of noise about its attempt to compete with TikTok–and, in the process, it’s alienated some of its user base.
Including Tati Bruening.
This past July, Bruening was scrolling her timeline, but instead of posts from her friends and people she followed, she kept seeing Reels–and she wasn’t even in the Reels tab.
In a burst of frustration, she made a simple, all-text image. “Make Instagram Instagram Again,” it read. “stop trying to be tiktok i just want to see cute photos of my friends. Sincerely, Everyone.”
She also made an accompanying Change.org petition that entreated Instagram to bring...
- 10/12/2022
- by James Hale
- Tubefilter.com
Click here to read the full article.
Instagram is having an identity crisis. The once-cool social platform that helped usher in the rise of the “influencer” signaled an impending shift last summer when its chief, Adam Mosseri, proclaimed Instagram was “no longer a photo-sharing app.”
Citing the “stiff competition” coming from TikTok and YouTube, the executive said Instagram would lean into video and share more recommended posts from accounts that users don’t follow — the latter of which would work in tandem with the platform’s effort to promote Reels from creators not followed by users.
While Meta, the parent company of Instagram and Facebook, still retains the majority of digital advertising dollars, TikTok has surpassed both apps in attracting — and holding — its users’ attention on a daily basis. According to Insider Intelligence, TikTok users in the U.S. spend an average 45.8 minutes per day scrolling on the app, while...
Instagram is having an identity crisis. The once-cool social platform that helped usher in the rise of the “influencer” signaled an impending shift last summer when its chief, Adam Mosseri, proclaimed Instagram was “no longer a photo-sharing app.”
Citing the “stiff competition” coming from TikTok and YouTube, the executive said Instagram would lean into video and share more recommended posts from accounts that users don’t follow — the latter of which would work in tandem with the platform’s effort to promote Reels from creators not followed by users.
While Meta, the parent company of Instagram and Facebook, still retains the majority of digital advertising dollars, TikTok has surpassed both apps in attracting — and holding — its users’ attention on a daily basis. According to Insider Intelligence, TikTok users in the U.S. spend an average 45.8 minutes per day scrolling on the app, while...
- 8/4/2022
- by J. Clara Chan
- The Hollywood Reporter - Movie News
Click here to read the full article.
Instagram is temporarily pausing its roll out of product features seen by some critics as attempting to emulate TikTok after the Meta-owned platform faced backlash over the changes from high-profile users like the Kardashians and Chrissy Teigen.
Some of the new test features, which rolled out to some Instagram users over the past few weeks, included a full-screen feed that emphasized short-form videos on Reels and an increase in recommended posts from accounts that users are not following. Those features will now be paused or decreased, according to a Meta spokesperson, though there is no timeframe for when they may return to the platform.
“Based on our findings and community feedback, we’re pausing the full-screen test on Instagram so we can explore other options, and we’re temporarily decreasing the number of recommendations you see in your feed so we can...
Instagram is temporarily pausing its roll out of product features seen by some critics as attempting to emulate TikTok after the Meta-owned platform faced backlash over the changes from high-profile users like the Kardashians and Chrissy Teigen.
Some of the new test features, which rolled out to some Instagram users over the past few weeks, included a full-screen feed that emphasized short-form videos on Reels and an increase in recommended posts from accounts that users are not following. Those features will now be paused or decreased, according to a Meta spokesperson, though there is no timeframe for when they may return to the platform.
“Based on our findings and community feedback, we’re pausing the full-screen test on Instagram so we can explore other options, and we’re temporarily decreasing the number of recommendations you see in your feed so we can...
- 7/28/2022
- by J. Clara Chan
- The Hollywood Reporter - Movie News
Don’t expect “old Instagram” to return anytime soon.
During Meta Platforms’ second-quarter earnings call with Wall Street analysts, CEO Mark Zuckerberg and other execs emphasized the potential for video to unlock significant revenue-generating opportunities. They also said it’s a good thing that algorithms are recommending more content in users’ feeds, even though a vocal subset of Instagram users has been loudly complaining about the changes in recent days. The quarter was a rough one for Meta, which missed analysts’ forecasts and reported its first-ever year-to-year revenue decline.
A little more than 15 of a typical Instagram user’s feed is recommended by artificial intelligence from people, groups or accounts than the user does not follow, Zuckerberg estimates, much of it video. The company expects that number to “more than double” by the end of 2023. “As our AI finds content that people will find interesting,” the exec said, “that increases...
During Meta Platforms’ second-quarter earnings call with Wall Street analysts, CEO Mark Zuckerberg and other execs emphasized the potential for video to unlock significant revenue-generating opportunities. They also said it’s a good thing that algorithms are recommending more content in users’ feeds, even though a vocal subset of Instagram users has been loudly complaining about the changes in recent days. The quarter was a rough one for Meta, which missed analysts’ forecasts and reported its first-ever year-to-year revenue decline.
A little more than 15 of a typical Instagram user’s feed is recommended by artificial intelligence from people, groups or accounts than the user does not follow, Zuckerberg estimates, much of it video. The company expects that number to “more than double” by the end of 2023. “As our AI finds content that people will find interesting,” the exec said, “that increases...
- 7/27/2022
- by Dade Hayes
- Deadline Film + TV
Click here to read the full article.
Instagram head Adam Mosseri took the unusual step to respond directly to the growing unhappiness of celebrity users such as Kylie Jenner and Kim Kardashian who have complained about new video-first features and have called on the social media platform to “stop trying to be TikTok.”
Earlier this week influencer and photographer Tati Bruening, who uses the handle Illumitati, posted the message “Make Instagram Instagram again,” along with the words “Stop trying to be TikTok. I just want to see cute photos of my friends.” The post had nearly 2 million likes by Tuesday night and more significantly been reposted by the likes of Jenner and Kardashian, amongst the users with the largest following on the app, with 360 million and 326 million followers, respectively.
An accompanying petition set up by Bruening has already reached 180,000 signatures.
View this post on Instagram
A post shared by ▵✖️tati (@illumitati)
On Tuesday,...
Instagram head Adam Mosseri took the unusual step to respond directly to the growing unhappiness of celebrity users such as Kylie Jenner and Kim Kardashian who have complained about new video-first features and have called on the social media platform to “stop trying to be TikTok.”
Earlier this week influencer and photographer Tati Bruening, who uses the handle Illumitati, posted the message “Make Instagram Instagram again,” along with the words “Stop trying to be TikTok. I just want to see cute photos of my friends.” The post had nearly 2 million likes by Tuesday night and more significantly been reposted by the likes of Jenner and Kardashian, amongst the users with the largest following on the app, with 360 million and 326 million followers, respectively.
An accompanying petition set up by Bruening has already reached 180,000 signatures.
View this post on Instagram
A post shared by ▵✖️tati (@illumitati)
On Tuesday,...
- 7/27/2022
- by Abid Rahman
- The Hollywood Reporter - Movie News
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