Moonbug Entertainment has issued the global master toy licenses for two of its titles, “Blippi” and “Little Angel,” to Spin Master Entertainment, the company that produces the “Paw Patrol” franchise and its corresponding merchandise. Toys and games for both properties are expected to hit shelves in 2025.
Additionally, Moonbug will create short-form animated content on YouTube for some of Spin Master’s own titles, beginning with “Vida the Vet,” the preschool series that launched in October. Spin Master has also secured paid media for some of its brands across some of Moonbug’s channels on YouTube and CTV.
“We are thrilled to partner with Spin Master, a company that shares Moonbug’s values, especially the importance of giving children around the world the opportunity to laugh, learn and grow,” said Ryan Gorman, Moonbug’s vice president of consumer products franchise, toys and retail development. “Together, we will help kids interact with...
Additionally, Moonbug will create short-form animated content on YouTube for some of Spin Master’s own titles, beginning with “Vida the Vet,” the preschool series that launched in October. Spin Master has also secured paid media for some of its brands across some of Moonbug’s channels on YouTube and CTV.
“We are thrilled to partner with Spin Master, a company that shares Moonbug’s values, especially the importance of giving children around the world the opportunity to laugh, learn and grow,” said Ryan Gorman, Moonbug’s vice president of consumer products franchise, toys and retail development. “Together, we will help kids interact with...
- 11/8/2023
- by Selome Hailu
- Variety Film + TV
UPDATED 4:07 p.m. PT, Feb. 15
NEW YORK -- Toys based on Warner Bros.' "Speed Racer" and "The Dark Knight", Lucasfilm's "Indiana Jones and the Kingdom of the Crystal Skull" and Marvel's "Hulk" are expected to be the biggest licensed entertainment hits at this year's Toy Fair, but the hottest toys of all might be those that unlock virtual worlds on the Web.
Other film properties expected to make a solid showing at Toy Fair, opening Sunday in Manhattan, are Dream?Works' "Kung Fu Panda", Marvel's "Iron Man", Disney's "The Chronicles of Narnia: Prince Caspian" and Disney/ Pixar's "Wall-E".
With "Hannah Montana" hotter than ever and a live-action movie slated for 2009, Disney licensees will showcase product lines that also incorporate the trend toward music-themed toys, sparked not only by "Hannah" and Disney's other tween phenomenon "High School Musical" but also by such music-based video games as "Guitar Hero" and "Rock Star". There also will be toys for "HSM" ahead of the October theatrical release of "High School Musical 3: Senior Year."
This week's announcement that Lucasfilm will be releasing an animated "Star Wars: The Clone Wars" feature Aug. 15, ahead of the anticipated TV series that will air on Cartoon Network and TNT, also sparked excitement about toy lines based on the animated "Star Wars" look. There also will be toy lines based on Paramount's upcoming "Star Trek" movie as well as "Ugly Betty" dolls based on the hit ABC series.
Although the spate of toy recalls that rocked the industry occurred just a few months ago, toy company executives insist that the recalls are having no impact on the excitement level over Toy Fair or on their business with entertainment licensors and retailers.
"We're looking forward, not back, and we're committed to making sure everything we do is safe," said Doug Wadleigh, vp marketing entertainment brands at Mattel, which probably was hardest hit by the recalls.
NEW YORK -- Toys based on Warner Bros.' "Speed Racer" and "The Dark Knight", Lucasfilm's "Indiana Jones and the Kingdom of the Crystal Skull" and Marvel's "Hulk" are expected to be the biggest licensed entertainment hits at this year's Toy Fair, but the hottest toys of all might be those that unlock virtual worlds on the Web.
Other film properties expected to make a solid showing at Toy Fair, opening Sunday in Manhattan, are Dream?Works' "Kung Fu Panda", Marvel's "Iron Man", Disney's "The Chronicles of Narnia: Prince Caspian" and Disney/ Pixar's "Wall-E".
With "Hannah Montana" hotter than ever and a live-action movie slated for 2009, Disney licensees will showcase product lines that also incorporate the trend toward music-themed toys, sparked not only by "Hannah" and Disney's other tween phenomenon "High School Musical" but also by such music-based video games as "Guitar Hero" and "Rock Star". There also will be toys for "HSM" ahead of the October theatrical release of "High School Musical 3: Senior Year."
This week's announcement that Lucasfilm will be releasing an animated "Star Wars: The Clone Wars" feature Aug. 15, ahead of the anticipated TV series that will air on Cartoon Network and TNT, also sparked excitement about toy lines based on the animated "Star Wars" look. There also will be toy lines based on Paramount's upcoming "Star Trek" movie as well as "Ugly Betty" dolls based on the hit ABC series.
Although the spate of toy recalls that rocked the industry occurred just a few months ago, toy company executives insist that the recalls are having no impact on the excitement level over Toy Fair or on their business with entertainment licensors and retailers.
"We're looking forward, not back, and we're committed to making sure everything we do is safe," said Doug Wadleigh, vp marketing entertainment brands at Mattel, which probably was hardest hit by the recalls.
- 2/15/2008
- The Hollywood Reporter - Movie News
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