3D is the hottest thing in cinema and television ... and fertile new ground for academic study
Steven Spielberg's 3D film The Adventures of Tintin took £25.5m in ticket sales around the world. And 3D is also entering Britain's homes, via expensive TV sets. Proponents of the format claim it is the future of media viewing.
But, according to Owen Weetch, of the University of Warwick, 3D isn't always worth the extra cash or spectacle-wearing and only some genres and films are improved by the format. "I started to investigate 3D cinema about six months before Avatar was released, when there was a great deal of advance publicity keen to tout 3D as the future of cinema, comparable to the introduction of sound or colour," says Weetch. "I was interested in whether this would be the case, or if it would simply be 'the emperor's new clothes'."
Watching films or...
Steven Spielberg's 3D film The Adventures of Tintin took £25.5m in ticket sales around the world. And 3D is also entering Britain's homes, via expensive TV sets. Proponents of the format claim it is the future of media viewing.
But, according to Owen Weetch, of the University of Warwick, 3D isn't always worth the extra cash or spectacle-wearing and only some genres and films are improved by the format. "I started to investigate 3D cinema about six months before Avatar was released, when there was a great deal of advance publicity keen to tout 3D as the future of cinema, comparable to the introduction of sound or colour," says Weetch. "I was interested in whether this would be the case, or if it would simply be 'the emperor's new clothes'."
Watching films or...
- 11/22/2011
- by Lucy Tobin
- The Guardian - Film News
Do 3D movies make your eyes hurt and give you headaches? You’re not alone – and a new study from Cal State University says those are the only things viewers get for the extra money they spend at the box office when buying a ticket to a 3D feature. L Mark Carrier organized a study involving 400 filmgoers to determine what effect viewing a film in 3D had over its more traditional 2D counterparts, and the results are surprising – if you actually thought 3D enhanced the film viewing experience, at least. The results of Carrier’s research showed that viewers who watched a movie in 3D did not have a more immersive experience, didn’t feel more intense emotional reactions, and were not better able to recall details after the film ended. What they did have...
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- 8/13/2011
- by Movies.com
- Movies.com - Celebrity Gossip
Do 3D movies make your eyes hurt and give you headaches? You’re not alone – and a new study from Cal State University says those are the only things viewers get for the extra money they spend at the box office when buying a ticket to a 3D feature. L Mark Carrier organized a study involving 400 filmgoers to determine what effect viewing a film in 3D had over its more traditional 2D counterparts, and the results are surprising – if you actually thought 3D enhanced the film viewing experience, at least. The results of Carrier’s research showed that viewers who watched a movie in 3D did not have a more immersive experience, didn’t feel more intense emotional reactions, and were not better able to recall details after the film ended. What they did have...
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- 8/13/2011
- by Movies.com
- Movies.com
For years, 3D advocates like Jeffrey Katzenberg and James Cameron have promised that the technology allows audience to be fully immersed in the movie, to experience everything happening on the screen more intensely, and to really become part of the fantastical movie world. And for years people have paid the extra fee on 3D tickets to get that awesome moviegoing experience, only to find themselves struck with headaches or nausea thanks to the very 3D glasses that were supposed to make things so great. And according to one recent scientist's study, the complaining audience members are right. As reported by Fox News, a study by L. Mark Carrier at California State University found that people who see movies in 3D as opposed to 2D feel no more engaged in the story, are no more likely to remember what happened or enjoy what they saw-- but are three times more likely...
- 8/12/2011
- cinemablend.com
New research indicates that, far from enhancing viewers' enjoyment, 3D films triple the risk of eyestrain and headache
Hollywood's 3D revolution has changed the shape of the modern blockbuster and helped boost box office income for studios in an era of financial uncertainty, but not everyone thinks they're getting their money's worth and a minority complain of dizziness and headaches. Now, new research has for the first time supposedly offered proof that 3D offers no measurable improvement in enjoyment for the vast majority of film audiences.
According to a study of 400 filmgoers by L Mark Carrier, of California State University, 3D movies do not allow viewers to experience more intense emotional reactions, are no more immersive, and do not offer any advantage over their 2D counterparts in terms of enhancing the ability to recall a film's details. Carrier's study did, however, suggest that watching films in stereoscope increased threefold the risk of eyestrain,...
Hollywood's 3D revolution has changed the shape of the modern blockbuster and helped boost box office income for studios in an era of financial uncertainty, but not everyone thinks they're getting their money's worth and a minority complain of dizziness and headaches. Now, new research has for the first time supposedly offered proof that 3D offers no measurable improvement in enjoyment for the vast majority of film audiences.
According to a study of 400 filmgoers by L Mark Carrier, of California State University, 3D movies do not allow viewers to experience more intense emotional reactions, are no more immersive, and do not offer any advantage over their 2D counterparts in terms of enhancing the ability to recall a film's details. Carrier's study did, however, suggest that watching films in stereoscope increased threefold the risk of eyestrain,...
- 8/11/2011
- by Ben Child
- The Guardian - Film News
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