Can technology and human beings become effective partners in rating Hollywood movies?
And, more importantly, should they?
Researchers at USC’s Viterbi School of Engineering think artificial intelligence has a future place in Hollywood’s ratings process. A new AI tool is intended to rate a movie’s content at the script stage, allowing screenwriters and producers to edit or adjust the screenplay to achieve the desired rating from the Motion Picture Association’s ratings board, making desired changes before the movie is shot.
The AI project focused on the presence of violence, drug abuse and sexual content, areas that traditionally play a role in a film’s rating. The tool, researchers say, has the potential to provide instant feedback to storytellers and decision-makers.
Researchers told TheWrap they are currently testing the technology with various partners to make the AI tool available soon to the general public.
Shrikanth Narayanan, a...
And, more importantly, should they?
Researchers at USC’s Viterbi School of Engineering think artificial intelligence has a future place in Hollywood’s ratings process. A new AI tool is intended to rate a movie’s content at the script stage, allowing screenwriters and producers to edit or adjust the screenplay to achieve the desired rating from the Motion Picture Association’s ratings board, making desired changes before the movie is shot.
The AI project focused on the presence of violence, drug abuse and sexual content, areas that traditionally play a role in a film’s rating. The tool, researchers say, has the potential to provide instant feedback to storytellers and decision-makers.
Researchers told TheWrap they are currently testing the technology with various partners to make the AI tool available soon to the general public.
Shrikanth Narayanan, a...
- 12/8/2020
- by Diane Haithman
- The Wrap
The Snyder Cut is coming. After many years, even more petitions, a hashtag that wouldn’t quit, and the support of the entire cast of the film, Zack Snyder’s original vision for Justice League will be hitting HBO Max in 2021, with the fitting title: Zack Snyder’s Justice League. It’s a vindication of sorts for the director, who had to bow out of the project during filming because of a family tragedy. Warner Bros. brought in Joss Whedon to replace him, and the finished product seemed to leave nobody happy. The #ReleaseTheSnyderCut movement was born, and eventually…HBO listened.
“It will be an entirely new thing, and, especially talking to those who have seen the released movie, a new experience apart from that movie. You probably saw one-fourth of what I did,” Snyder told The Hollywood Reporter. The piece that broke the news also reported that the film...
“It will be an entirely new thing, and, especially talking to those who have seen the released movie, a new experience apart from that movie. You probably saw one-fourth of what I did,” Snyder told The Hollywood Reporter. The piece that broke the news also reported that the film...
- 5/21/2020
- by Mike Cecchini
- Den of Geek
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