Comcast’s entertainment arm NBCUniversal said on Monday that Group Black, a company that invests in Black-owned media companies, will sell ads in Black-led content and programming that amplifies Black voices on its Peacock streaming service.
The exclusive partnership was unveiled on Juneteenth, the U.S. holiday commemorating the emancipation of enslaved African Americans. Group Black, a Travis Montaque-led collective launched in June 2021 with a $75 million fund from ad giant Wpp’s media investment company GroupM, was created with a mission to bring more investment to Black-owned businesses.
“Through Black Excellence 365, NBCUniversal has curated a collection of Black-led and diverse content for exclusive marketing and sale by Group Black, growing full-year advertising opportunity and investment in the Black-owned ecosystem,” the companies said. “Group Black will have exclusive access to sell ads within premium Peacock … programming that features Black-led dramas, Black-led comedies, and Black-led cinema, as well as a curated...
The exclusive partnership was unveiled on Juneteenth, the U.S. holiday commemorating the emancipation of enslaved African Americans. Group Black, a Travis Montaque-led collective launched in June 2021 with a $75 million fund from ad giant Wpp’s media investment company GroupM, was created with a mission to bring more investment to Black-owned businesses.
“Through Black Excellence 365, NBCUniversal has curated a collection of Black-led and diverse content for exclusive marketing and sale by Group Black, growing full-year advertising opportunity and investment in the Black-owned ecosystem,” the companies said. “Group Black will have exclusive access to sell ads within premium Peacock … programming that features Black-led dramas, Black-led comedies, and Black-led cinema, as well as a curated...
- 6/19/2023
- by Georg Szalai
- The Hollywood Reporter - Movie News
Semafor wants to bring back the splashy media summit.
The digital media startup founded by former Bloomberg CEO Justin Smith and BuzzFeed News editor in chief and New York Times media columnist Ben Smith is planning an expansion of its Semafor Media brand into live events, with its inaugural summit set for next month in New York.
The event, “Semafor Media at Genesis House,” will take place the evening of April 10, hosted by Ben Smith. Interviewees scheduled to attend include CNN CEO Chris Licht, Iac chairman Barry Diller, MSNBC host and former White House Press Secretary Jen Psaki, outspoken ESPN commentator Stephen A. Smith, journalist and podcaster Kara Swisher, and Group Black co-founder Bonin Bough.
Smith tells The Hollywood Reporter that with events becoming a significant part of Semafor’s strategy (he says they are on track for 40 this year), and with the success of the Semafor Africa Summit in December,...
The digital media startup founded by former Bloomberg CEO Justin Smith and BuzzFeed News editor in chief and New York Times media columnist Ben Smith is planning an expansion of its Semafor Media brand into live events, with its inaugural summit set for next month in New York.
The event, “Semafor Media at Genesis House,” will take place the evening of April 10, hosted by Ben Smith. Interviewees scheduled to attend include CNN CEO Chris Licht, Iac chairman Barry Diller, MSNBC host and former White House Press Secretary Jen Psaki, outspoken ESPN commentator Stephen A. Smith, journalist and podcaster Kara Swisher, and Group Black co-founder Bonin Bough.
Smith tells The Hollywood Reporter that with events becoming a significant part of Semafor’s strategy (he says they are on track for 40 this year), and with the success of the Semafor Africa Summit in December,...
- 3/23/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
Sean “Diddy” Combs has just joined the potential purchase party of Black Entertainment Television (BET), with the mogul setting his sights on majority stake, an individual with knowledge told TheWrap.
According to the insider, the Grammy award-winning musician and record label executive is “exploring the opportunity to purchase BET as a part of his strategy to build a Black-owned global media powerhouse.” The individual added that conversations around Diddy buying majority stake in the network has yet to happen.
Diddy is the latest to take interest in the acquisitions of the network, following behind Tyler Perry, Byron Allen and Miami-based media company Group Black, which was founded by Richelieu Dennis, Bonin Bough, and its CEO Travis Montaque.
Also Read:
Group Black Emerges as 3rd Potential Buyer for BET After Tyler Perry and Byron Allen
BET Media Group includes the brands BET, BET+, BET Studios and VH1, which was moved under...
According to the insider, the Grammy award-winning musician and record label executive is “exploring the opportunity to purchase BET as a part of his strategy to build a Black-owned global media powerhouse.” The individual added that conversations around Diddy buying majority stake in the network has yet to happen.
Diddy is the latest to take interest in the acquisitions of the network, following behind Tyler Perry, Byron Allen and Miami-based media company Group Black, which was founded by Richelieu Dennis, Bonin Bough, and its CEO Travis Montaque.
Also Read:
Group Black Emerges as 3rd Potential Buyer for BET After Tyler Perry and Byron Allen
BET Media Group includes the brands BET, BET+, BET Studios and VH1, which was moved under...
- 3/13/2023
- by Raquel "Rocky" Harris
- The Wrap
Sean “Diddy” Combs is entering the race to buy BET, joining fellow media moguls Tyler Perry and Byron Allen as they vie to purchase a majority stake of BET Media Group amid reports that owner Paramount Global is exploring a sale of the asset, Variety has confirmed.
Run by CEO Scott Mills, BET Media Group includes BET, BET+, VH1 (which was moved under the group in a restructuring at Paramount last November) and BET’s production arm, BET Studios.
A source close to Combs tells Variety that the global music icon and record executive turned multi-industry entrepreneur is “exploring the opportunity to purchase BET as a part of his strategy to build a Black-owned global media powerhouse.”
Another source familiar with the situation tells Variety, that while Combs has expressed interest in acquiring BET, he is not yet considered to be in talks with Paramount to purchase a majority stake.
Run by CEO Scott Mills, BET Media Group includes BET, BET+, VH1 (which was moved under the group in a restructuring at Paramount last November) and BET’s production arm, BET Studios.
A source close to Combs tells Variety that the global music icon and record executive turned multi-industry entrepreneur is “exploring the opportunity to purchase BET as a part of his strategy to build a Black-owned global media powerhouse.”
Another source familiar with the situation tells Variety, that while Combs has expressed interest in acquiring BET, he is not yet considered to be in talks with Paramount to purchase a majority stake.
- 3/13/2023
- by Angelique Jackson and Jennifer Maas
- Variety Film + TV
Group Black, a Black-owned, Miami-based media company, has expressed interest in buying a majority share in BET Media Group, the New York Times reported on Friday.
The company was founded in 2021 by Travis Montaque, Richelieu Dennis and Bonin Bough and recently put in a bid of $400 million for Vice Media. According to the Times, Group Black is teaming up with Cvc Capital Partners, a private-equity firm based in Luxembourg, as well as prominent Black business people and artists for the BET deal.
As TheWrap reported on Monday, Tyler Perry and Byron Allen are also interested in buying BET from Paramount Global, although talks are still in the early stages, and Paramount may decide not to sell ownership of BET Media Group, which includes VH1.
Also Read:
Paramount Global Explores Sale of BET Media Group Majority Stake
BET was launched in 1980 by founder Robert Johnson as a channel specifically catered to African-American audiences.
The company was founded in 2021 by Travis Montaque, Richelieu Dennis and Bonin Bough and recently put in a bid of $400 million for Vice Media. According to the Times, Group Black is teaming up with Cvc Capital Partners, a private-equity firm based in Luxembourg, as well as prominent Black business people and artists for the BET deal.
As TheWrap reported on Monday, Tyler Perry and Byron Allen are also interested in buying BET from Paramount Global, although talks are still in the early stages, and Paramount may decide not to sell ownership of BET Media Group, which includes VH1.
Also Read:
Paramount Global Explores Sale of BET Media Group Majority Stake
BET was launched in 1980 by founder Robert Johnson as a channel specifically catered to African-American audiences.
- 3/11/2023
- by Sharon Knolle
- The Wrap
NBC has “The Voice.” Pepsi hopes to build a similar phenomenon with “Your Wildest Dreams.”
The beverage giant will launch a virtual hip-hop talent competition on Triller, the social-networking app that helps users edit and synchronize videos to backing tracks that is owned by producer Ryan Kavanaugh’s Proxima Media. Over six weeks, Triller will conduct a “Pepsi Wild Cherry Your Wildest Dreams” contest that features a panel of top industry insiders including Fat Joe, Mike WiLL Made-It, Mulatto, Quay Global and Kenny Burns. Three finalists will have a chance to perform live at a “Triller House” in Atlanta in early January to compete for a mentoring session with the judges and to be featured in an ad for Pepsi Wild Cherry in 2021.
“What’s beautiful about this is we don’t necessarily know right now what we are going to get,” says Bonin Bough, the chief growth officer of Triller,...
The beverage giant will launch a virtual hip-hop talent competition on Triller, the social-networking app that helps users edit and synchronize videos to backing tracks that is owned by producer Ryan Kavanaugh’s Proxima Media. Over six weeks, Triller will conduct a “Pepsi Wild Cherry Your Wildest Dreams” contest that features a panel of top industry insiders including Fat Joe, Mike WiLL Made-It, Mulatto, Quay Global and Kenny Burns. Three finalists will have a chance to perform live at a “Triller House” in Atlanta in early January to compete for a mentoring session with the judges and to be featured in an ad for Pepsi Wild Cherry in 2021.
“What’s beautiful about this is we don’t necessarily know right now what we are going to get,” says Bonin Bough, the chief growth officer of Triller,...
- 12/2/2020
- by Brian Steinberg
- Variety Film + TV
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