Organizers of the 2028 Olympic and Paralympic Games in Los Angeles are launching the official emblem, with backing from 26 high-profile athletes and entertainers.
LA28 unveiled the logo Tuesday — with the L, 2 and 8 serving as the foundation and individual stories expressed through an ever-changing “A.” Participants in the launch, bringing their personal stories and dreams to life through their individual interpretations include Billie Eilish, Lilly Singh, Reese Witherspoon, and Olympians Alex Morgan, Allyson Felix, Chloe Kim, Gabby Douglas, Michael Johnson, and Simone Manuel.
“There has never been a more important time to give rise to athlete voices,” said LA28 Chairperson Casey Wasserman. “Sports are a special part of our global culture, connecting people and fans across communities and around the world. The LA28 Olympic and Paralympic Games will be a platform for individual stories of triumph, heartbreak and opportunity as we recognize and revere humanity’s diversity and dreams for the future.
LA28 unveiled the logo Tuesday — with the L, 2 and 8 serving as the foundation and individual stories expressed through an ever-changing “A.” Participants in the launch, bringing their personal stories and dreams to life through their individual interpretations include Billie Eilish, Lilly Singh, Reese Witherspoon, and Olympians Alex Morgan, Allyson Felix, Chloe Kim, Gabby Douglas, Michael Johnson, and Simone Manuel.
“There has never been a more important time to give rise to athlete voices,” said LA28 Chairperson Casey Wasserman. “Sports are a special part of our global culture, connecting people and fans across communities and around the world. The LA28 Olympic and Paralympic Games will be a platform for individual stories of triumph, heartbreak and opportunity as we recognize and revere humanity’s diversity and dreams for the future.
- 9/1/2020
- by Dave McNary
- Variety Film + TV
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