No longer a spokesman, Powers is now the Mfceo.
Multi-league lockout threats. Sex scandals involving Perkins waitresses. Cameron Diaz hand-feeding A Rod popcorn in the stands during the Super Bowl.
The sports world has clearly gone pear shaped and Kenny Powers is looking to fix it.
Powers, the fictional star of HBO series Eastbound and Down, is back in his second campaign for K-Swiss shoes, but this time he’s not just a counterintuitive spokesperson, he’s the Mfceo (if you’ve seen the show you’ll know what the extra letters stand for. If not, give it a second).
K-Swiss and agency 72andSunny raised eyebrows last year when they debuted a campaign for K-Swiss’ new Tubes shoe fronted by the foul-mouthed, burned out pitcher character co-created and played by Danny McBride.
The campaign was notable for a few reasons, not least of which was the simple fact that a...
Multi-league lockout threats. Sex scandals involving Perkins waitresses. Cameron Diaz hand-feeding A Rod popcorn in the stands during the Super Bowl.
The sports world has clearly gone pear shaped and Kenny Powers is looking to fix it.
Powers, the fictional star of HBO series Eastbound and Down, is back in his second campaign for K-Swiss shoes, but this time he’s not just a counterintuitive spokesperson, he’s the Mfceo (if you’ve seen the show you’ll know what the extra letters stand for. If not, give it a second).
K-Swiss and agency 72andSunny raised eyebrows last year when they debuted a campaign for K-Swiss’ new Tubes shoe fronted by the foul-mouthed, burned out pitcher character co-created and played by Danny McBride.
The campaign was notable for a few reasons, not least of which was the simple fact that a...
- 7/11/2011
- by Teressa Iezzi
- Fast Company
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