The Muppets
Directed by James Bobin
Written by Jason Segal and Nicholas Stoller, based on characters created by Jim Henson
imdb USA 2011
The central difficulty with reviving a beloved franchise like The Muppets is that what you gain in brand recognition, you lose in the established fan-base’s resistance to change. Keeping the older fans happy while pleasing new fans is a tricky tightrope to walk. The Muppets one big advantage over a franchise like Star Trek is that it is something that today’s parents loved as kids and that they are really looking forward to introducing to their children. That was certainly the case at the preview screening that I attended.
The Muppets come to theatres boasting the best marketing of any film this year. The clever, parody Muppet movie trailers have excited long-time fans of the Muppets and created new fans. At the same time, older fans...
Directed by James Bobin
Written by Jason Segal and Nicholas Stoller, based on characters created by Jim Henson
imdb USA 2011
The central difficulty with reviving a beloved franchise like The Muppets is that what you gain in brand recognition, you lose in the established fan-base’s resistance to change. Keeping the older fans happy while pleasing new fans is a tricky tightrope to walk. The Muppets one big advantage over a franchise like Star Trek is that it is something that today’s parents loved as kids and that they are really looking forward to introducing to their children. That was certainly the case at the preview screening that I attended.
The Muppets come to theatres boasting the best marketing of any film this year. The clever, parody Muppet movie trailers have excited long-time fans of the Muppets and created new fans. At the same time, older fans...
- 11/19/2011
- by Michael Ryan
- SoundOnSight
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