The Avengers are assembling one more time — and not a moment too soon for a domestic box office that is down 16% compared to last year despite a string of winter hits like “Captain Marvel,” “Shazam!” and Jordan Peele’s “Us.”
Disney’s sure-to-be blockbuster “Avengers: Endgame,” out this Friday, will kick off a summer season that could come close to matching or even toppling last year’s near-record $4.8 billion in domestic ticket sales, analysts told TheWrap.
That’s thanks to Disney’s mighty franchise-heavy slate — made mightier still by the acquisition of 20th Century Fox and new franchise plays like the “X-Men” spinoff “Dark Phoenix” — as well as rival studios’ plans to release their own sequels and spinoffs of familiar IP such as “Spider-Man,” “Men in Black” and “Fast & Furious.”
“If the marketing is good enough by all the studios and the movies actually back up the hype with good quality,...
Disney’s sure-to-be blockbuster “Avengers: Endgame,” out this Friday, will kick off a summer season that could come close to matching or even toppling last year’s near-record $4.8 billion in domestic ticket sales, analysts told TheWrap.
That’s thanks to Disney’s mighty franchise-heavy slate — made mightier still by the acquisition of 20th Century Fox and new franchise plays like the “X-Men” spinoff “Dark Phoenix” — as well as rival studios’ plans to release their own sequels and spinoffs of familiar IP such as “Spider-Man,” “Men in Black” and “Fast & Furious.”
“If the marketing is good enough by all the studios and the movies actually back up the hype with good quality,...
- 4/22/2019
- by Jeremy Fuster
- The Wrap
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