As “Men in Black: International” and “Shaft” join the growing list of under-performing sequels this summer — an ignominious group that includes “Dark Phoenix” and “Godzilla: King of the Monsters” — worries of franchise fatigue are beginning to simmer in Hollywood.
“Franchises that don’t up the ante or bring anything new into the fold are suffering terrible fates at the box office of late,” said Jeff Bock, an analyst at Exhibitor Relations. “It’s not enough to throw a Roman numeral on your film, or reboot just because you can.”
It’s hardly a new phenomenon, the notion that audiences grow tired of movies after too many iterations, but one that tends to intensify over summer as pricey tentpoles debut within weeks of one another. The pileup of new releases makes it more challenging for would-be blockbusters to find their footing beyond opening weekend. That conversation was pushed to the forefront...
“Franchises that don’t up the ante or bring anything new into the fold are suffering terrible fates at the box office of late,” said Jeff Bock, an analyst at Exhibitor Relations. “It’s not enough to throw a Roman numeral on your film, or reboot just because you can.”
It’s hardly a new phenomenon, the notion that audiences grow tired of movies after too many iterations, but one that tends to intensify over summer as pricey tentpoles debut within weeks of one another. The pileup of new releases makes it more challenging for would-be blockbusters to find their footing beyond opening weekend. That conversation was pushed to the forefront...
- 6/17/2019
- by Rebecca Rubin
- Variety Film + TV
Similar News
Ryan Coogler Reportedly to Direct Key Upcoming MCU Project
- 5/9/2024
- by Valentina Kraljik
- Fiction Horizon
Ryan Coogler Reportedly Set Direct One of the Most Important Upcoming MCU Projects
- 5/9/2024
- by Valentina Kraljik
- Comic Basics
Kevin Feige’s Latest Comment On Deadpool & Wolverine Revisiting Logan Will Upset Fans After Ryan Reynolds Promised Not to Touch That Timeline Earlier
- 5/9/2024
- by Ariane Cruz
- FandomWire
“I hope that’s part of the reason George chose me”: Anya Taylor-Joy Believes She Was Chosen to Helm Furiosa for Her 1 Ability That’s Evident in All Her Movies
- 5/9/2024
- by Hashim Asraff
- FandomWire
“You can’t capture lightning in a bottle twice”: The Office Inspires Little Hope for Success as Peacock Picks Up New Show Without Steve Carell and John Krasinski
- 5/9/2024
- by Tushar Auddy
- FandomWire
Cannes 2024 Sales So Far: Competition Titles ‘Parthenope’ and ‘The Substance’ Land Early Deals
- 5/9/2024
- by Brian Welk
- Indiewire
A Higher Standard Hires Head Of Development For Film & TV
- 5/9/2024
- by Andreas Wiseman
- Deadline Film + TV
Glen Powell is currently in talks to star in the next film from J.J. Abrams
- 5/9/2024
- by EJ Tangonan
- JoBlo.com
Inside Pedro Pascal’s Growing 2024 Net Worth
- 5/9/2024
- by Antonio Stallings
- Showbiz Cheat Sheet
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.